‘Don’t Take Away the Music’ a Pay The Play a campaign song supporting non-featured musicians.
At Three Stones we were determined to help the Pay The Play musicians to amplify their message.
Technology is reshaping our society. We are consuming more and more video, music and content but in doing so we are in danger of forgetting that it is human input and human interactions that gives life meaning. It is the human touch that makes our culture.
When platforms forget about the human labour that helps them generate their revenues, they are in danger of divorcing themselves from the communities who they claim to represent.
It was a privilege to work with Joe, Callum, Jenny and the outstanding musicians of the orchestra as well as the brilliant Air Studios team. We are lucky to working with the super talented Saloum N’Jie at Three Stones Media. Saloum directed an amazing video with the support of Roger Roberts’ crew.
We hope you enjoy the song and the video we have produced. Please think about how you can support the content creators, makers and contributors out there!
If we don’t act now, future generations of musicians will not be able to afford to be musicians – with music making becoming the preserve of a wealthy few.
Pay the play, now. (@nowpaytheplay)